White Hat Web Solutions
My web, content, SEO, branding, and digital systems company for service businesses that need to build trust online.
Personal writing, digital work, and real-world projects
Joshua Zaleski.
I build practical digital systems, write about hard-learned lessons, and use my experiences to help people find clarity, confidence, and a way forward.
About
A builder, writer, father, and problem solver.
I am a problem solver with a creative and practical approach to life, business, and technology. I love learning, being challenged, and building things that make work clearer, safer, and more useful.
I am the founder of White Hat Web Solutions, where I help service businesses with websites, content, SEO, branding, digital systems, and trust focused strategy. Outside of client work, I write, build practical technology projects, and keep exploring new ways to turn experience into something useful for other people.
This site brings those parts of my life together: my work, writing, technology projects, family interests, local photography, and the lessons I have learned through the obstacles I have overcome.
Founder
Writer
Web development
Cybersecurity
OSINT
Offroading
Photography
Family
In Progress
To Be Announced
Some projects are worth building quietly.
Something meaningful is taking shape behind the scenes. I will share more here when the time is right.
TBA
Work
White Hat Web Solutions
Digital solutions that build trust, clarity, and growth.
Through WHWS, I help service businesses create websites, content systems, SEO foundations, branding, maintenance, and digital tools that make the business easier to understand, easier to trust, and easier to choose.
The work is practical by design: clear structure, clean presentation, useful content, and systems that support real businesses instead of adding more noise.
Founder
White Hat Web Solutions
Writer
Lessons, stories, perspective
Builder
Websites, systems, experiments
Grounded
Family, truth, growth
Interests
Technology, family, outdoors, and learning by building.
I love everything tech. I enjoy programming side projects, writing scripts to improve my workflow, experimenting with server builds, and learning more about cybersecurity so I can help others stay safer online.
As much as I enjoy technology, family comes first. We love camping, fishing, beach days, OHV and offroad trips, board games, baseball, movies, shows, video games, cooking, grilling, and making the most of time together.
A big part of my life now is using what I have been through, what I have learned, and what I continue to build to help other people.
Family time
Cooking and grilling
Photography
OHV offroading
Camping and fishing
Raspberry Pi
Amateur radio
Blockchain
Movies and games
Baseball
Projects
What I am building and maintaining
TBA
A private project is currently taking shape. I will share the details here when the time is right.
BoCo Beaches
A local photography and coastal life project built around Brunswick County, beach days, family memories, and the area I call home.
Tech and Home Lab Projects
Raspberry Pi builds, servers, automation, cybersecurity learning, scripting, workflow improvements, and practical tools.
OSINT and Safety Work
Research, cybersecurity awareness, online safety, and volunteer driven work connected to helping people and protecting others.
TBA
This space is being held for a future project that is still in development.
Photography
Featured photography: BoCo Beaches
Local photography, beaches, and Brunswick County.
A hobby project built around a place I love.
BoCo Beaches is one of my personal passion projects. It combines my love for photography with my love for Brunswick County, the beaches, the local scenery, and the small moments that make this area feel like home.
It gives me a creative outlet outside of client work while also documenting the places, views, and coastal life that my family and I enjoy.
Experience
Business, web work, writing, research, and service.
White Hat Web Solutions
Websites, content, SEO, branding, support, marketing strategy, and digital systems for service businesses.
Project to be announced
A long-term project is currently being developed privately. Details will be shared here when it is ready.
OSINT research and missing persons support
Volunteer research work connected to OSINT, public information gathering, and helping produce useful leads for missing persons efforts.
Builder and lifelong learner
Side projects, Raspberry Pi, home lab work, scripting, cybersecurity learning, photography, local projects, and practical systems.
Blog
Recent writing
Writing in progress
The first entry is being prepared.
This space will soon hold personal essays, field notes, and practical lessons from the work and life behind this site.
Contact
Let’s connect.
Reach out about my work, writing, personal projects, media, speaking, or White Hat Web Solutions.
Personal writing on this site reflects my own experiences, perspectives, and opinions. Private details may be summarized, omitted, or changed when needed to protect the privacy of others.